Wednesday, January 27 – 12:30pm EST
Website Fundamentals & Introduction to Analytics
Website Fundamentals & Introduction to Analytics – You want your website to look good, but you also want to know what is working and what isn’t. This introduction to website fundamentals will give you a great foundation to build your website and digital marketing strategy.
Wednesday, February 3 – 12:30pm EST
Social Media Best Practices & Intro to SEO
You want to know what platforms work, what doesn’t and how to connect effectively with your consumers. This session will teach you what to say where, and how to put your best foot forward no matter where your customers are.
Wednesday, February 10 – 12:30pm EST
Competitor Analysis & Intro to Paid Search
Everyone has great competitors. Why not learn from them? You will learn how to research what your competitors are doing online and more importantly, where to spend your budget when you decide to pay for people to come to your website.